It’s back to the basics for PLAYBOY. The flirtatiously sex-centric lifestyle brand has announced their subscriber-appreciated return to baring it all. What better way to reclaim the naked nuance crown than to share the thong thrown with longtime couture collaborator JOYRICH, an actively audacious youth-driven line lauded for its loud attention to luxurious detail. With their SS17 collection, which features souvenir jackets in bright primary colors and bold graphics on relaxed silhouettes, the Play Rich agenda points to luxe glam, human beauty, and old fashioned fame, echoing the sullenly morose alt-rock 80’s, when sadness was sexy and less was more… Well, more or less.

Written by Tone Swep

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