As rap’s resident fashion philosopher readies the release of his fan demanded fifth studio album, Wale decides to Shine in the new Sean John “Dream Big” Holiday Campaign. The Maybach Music artist pushes the Bad Boy-inspired product to the moon and back, always seemingly two retro-Jordan steps ahead of the collectors doing it just for KICKS. Sean John President Jeff Tweedy elaborates on why this self-proclaimed Ambassador of Rap for the Capital was the perfect fit for the brands Fall/Holiday campaign. “Sean Combs has always lived by the inspirational messaging of the Dream Big ad campaign, and in creating the Sean John line it was with that mission in mind,” Tweedy explains. “This brand has never been for the faint of heart and will always work to inspire the biggest dreamers.”
Written by Tone Swep
Unquestionably one of Hip Hop’s biggest dream catchers, Wale has diversified his creative output portfolio like few visionary investors. He has recorded the original theme music for ESPN’s popular sports talk series “First Take”, and released a crossover album with comic legend Jerry Seinfeld, all while becoming a show note aficionado at New York Fashion Weeks, and being named an official ambassador for his hometown Washington Redskins; this in addition to releasing four classic albums and touring worldwide. Wale is one of American music’s cultural vanguardists - reppin’ Sean John is just in his genes: “Our Fall/Holiday ‘16 ad perfectly depicts young men who stop at nothing to achieve what some may believe is the impossible,” says Tweedy. “Wale is an exemplary model of the Sean John man and a true role model for our Dream Big concept.”
Macy’s is the exclusive US department store retailer for Sean John, which has annual retail sales of over $525 million in the United States. Founded in 1999, Sean John is a mainstay in men’s apparel as one of the most successful casual luxury lifestyle lines available. In 2004, founder Sean Combs was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. Look for the Dream Big collection in one of Macy’s 400 stores.