Equal parts kick-slide and tennis-sandal, the unique new Reebok Insta-Pump Fury sport shoe by JOYRICH is instantly at the head of the increasingly lengthy athleisure wear lunch line. With a retro form reminiscent of the attitude of activity and urbane elitism represented by 90’s rappers, dancers, pro athletes, and quick-footed street skaters and a function echoing that era’s ode to an abundance of the rarest of athleticism, skill, and style on consistent display across multiple sports - think Michael Jordan, Roy Jones Jr., Tiger Woods, Serena-&-Venus Williams, Allen Iverson, and Stevie Williams - the collaboration reps lifted levels of fleet-footed creativity. The Joy-Bok is anti-boot, a bold high tech statement bound in raw denim print and decades ago DOPE-ness.
Written by Tone Swep
Timeless textures aren’t easy to capture, not even in concept. The best designers are truly persona mirroring feeling-photographers who symobolically sew statues by taking pictures with product, thus creating wearable art which frames the moods, emotions, and cohesive mindsets of the time. The JOYRICH Reebok shoe collaboratively envelopes the racially galvanizing gender-fluidity bravely championed by teen stars like Willow and Jaden Smith. This unisex set includes a sneaker and sandal, simple enough yet complex and tough. The Insta-Pump Fury goes on sale at select retailers worldwide September 30th. “This nostalgic yet timeless shoe highlights a pivotal moment in youthful creativity that continues to inspire.” - JOYRICH
