Industry titan Nick Cannon is well known as one of America’s most multi-faceted entrepreneurs. That’s what we like about Nick. What we love about Nick, however, is that he never forgets the children. Today, at New York’s legendary W 125th Street Radio Shack store in Harlem, the Wild ‘N Out creator/producer and America’s Got Talent host teamed up with the consumer electronic mainstay to launch an exciting new line of NCREDIBLE products, starting with the NCREDIBLE 1 Bluetooth headset. This marks the first in a series of community-focused initiatives that will take place at Radio Shack locations nationwide. Introducing the brand to youth audiences and extending its S.T.E.M. (science, technology, engineering and math) success rate are two of the entertainment executive’s primary goals in his new role.
Written by ToneSwep
A community staple in American neighborhoods since the 1920’s, Radio Shack likely played a hand in your earliest interaction with a personal computer, music player, or electronic gadget. Now, Cannon is bringing the noise to over 1700 stores nationwide. Accompanying Cannon was LIFE Camp CEO/Founder Erica Ford, members of the New York Youth Against Violence organization, and a group of talented teens from the Harlem School of the Arts who performed in-store with the star as he played celebrity DJ. Due to his human interest initiatives, fun focus, popularity with the 14-45 demographic, and global influence, the charismatic Cannon will prove instrumental in curating retail location programming through music, events, social media, and community outreach.
Recently named Radio Shack’s Chief Creative Officer, Cannon expressed that his familiarity with the iconic brand - perhaps underrated as a new tech lightning rod and 80’s-baby urban nerd hangout - is one of the many reasons why he wanted to lead its resurgence. “I have an affinity for the brand, just because it was always a pillar in my community,” shares Cannon, 35. “Being the neighborhood electronics store, it was an opportunity for me to learn many things about how technology and entertainment matched with myself,” he continued, reflecting on his early experiences at Radio Shack as an inquisitive young consumer. “It helped allow me to get where I am today.”